
Inflation is the widespread increase in prices in an economy caused when a country’s money supply is increased faster than its aggregate production. It means that *everything* costs more today than it did yesterday.
Consumers do not react well to rising prices and companies know this. Rather than risk consumer wrath – and the loss of their patronage – companies find a way to hide the price increase. Here’s an example:
Some years ago, Cottonelle toilet tissue re-branded their product as Cashmere. But in doing so, the product and the packaging underwent an evolution of changes where the product shrank in size while the price remained about the same.
The old packaging of Cottonelle boasts jumbo-sized rolls that are 1.5 times larger than regular, with 360 sheets per roll. Today, a package of Cashmere declares its rolls are 3 times larger than regular, with… wait for it… 363 sheets per roll.
And that’s not all. Even the size of an individual square has been reduced.
Cashmere is not alone using this strategy of hiding inflation. I have noticed many products being packaged in smaller and smaller sizes or quantities. Some examples that come to mind are cheese, cookies, and bacon. Do you have more examples?


